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About

Founded in 2009 by Robin D. Roberts, the non-partisan Washington Media Scholars Foundation (WMSF) provides the opportunity for college students to gain firsthand knowledge of the public policy advertising field. Since its founding, WMSF has provided more than $2.7 million dollars in student support and scholarships to more than 700 students from hundreds of colleges and universities across the country.

The Foundation engages with undergraduate students, connecting deserving young people with senior-level executives from major media companies and providing academic scholarships to students pursuing degrees in a variety of disciplines.

The Foundation coordinates two initiatives: Media Scholars and Media Fellows. These signature platforms fulfill the mission of creating scholarship, educational and career advancement opportunities for college students interested in strategic media. Previous scholarship recipients pursued an array of academic disciplines including Advertising, Business, Communications, and Political Science.

Robin Roberts

Robin Roberts is the founder and CEO of Washington Media Scholars Foundation (WMSF). Created in 2010, WMSF has helped hundreds of undergraduate college students seeking degrees in media and policy related degrees fulfill their academic and career goals through scholarship, professional development and connections. Over 500 students from 150 colleges and universities have benefitted from over $1 million dollars in scholarship and support since WMSF’s founding.

Robin is also the co-founder and CEO of National Media Research, Planning & Placement. He is widely recognized as a leader and pioneer in the political and issue-advocacy advertising. He has supervised strategic media research, planning, and placement for hundreds of campaigns, including the 2000 and 2004 Bush-Cheney presidential campaigns. His proven ability to continually redefine and reinvent the industry during times of constant technological change and increasing audience fragmentation makes NMRPP the preeminent outlet for delivering your campaign’s message.

Impact & Testimonials

"Receiving the Media Fellows scholarship helped me to afford equipment and books needed for my major. These costs can become expensive very quick and the Media Fellows scholarship allowed me to not have that financial burden. I highly encourage students to apply to the Media Fellows scholarship since it is a unique opportunity to receive financial

Adriana Morga

San Francisco State University, 2021

"To anyone who is on the fence about applying for this scholarship: ask yourself 'why shouldn't I apply for it?' The worst that could happen by you applying for it is you would be told 'no,' but by not applying you are depriving yourself of the opportunity. You do not have a shot of being awarded the scholarship if you don't apply."

Jackson Lanier

University of North Carolina, 2021

"For me, receiving the Media Fellows scholarship helped me stay on track when it came to my college plan to graduate on time along with relieving me of financial stress. Last fall, I happened to be taking a class taught by an extraordinary professor, Dr. Elizabeth Hornsby, who informed me of the Media Fellows scholarship. After looking into it, I

Brianna Hawkins

Southeastern Louisiana University, 2021

I am always looking for opportunities to challenge myself outside of the classroom. I entered the WMSF case competition because it is a unique opportunity to develop problem-solving skills while tackling issues that real organizations face. The work you do in this competition will make you a better media professional.

Megan Tackett

Indiana University, 2016

I have always been interested in learning about the media industry, and the WMSF case competition gave me an opportunity to put things I have only learned about in theory into practice. The opportunity to network with industry leaders and see the inner workings of their companies was an opportunity I could not pass up.

Michael Pisarek

Cornell University, 2016

Megan Tackett

Indiana University, 2016