The Qualifying Round
The qualifying round includes a brief introduction to the basics of media planning and allows judges to determine those most able to submit a competitive media plan. During this round of the competition, students may work either individually or as a team of two.
Authors of the top 24 qualification round entries will be invited to participate in the 2021 Media Plan Case Competition. Of the 24 teams, six will be chosen to compete in Washington, D.C. for the National Excellence in Media Award and the Mia Guion Scholarship. This amounts to a total of $18,500 in scholarships to be awarded.
Applications open October 1st, 2021 for the 2022 Media Plan Case Competition.
Teams of two create a strategic media plan based on a hypothetical public policy issue. Students work with actual, real-world data from leading national research and ratings firms to create a media plan that effectively reaches their target audience.
Some students may not have the knowledge or background necessary to create an in-depth strategic media plan. With that in mind, we have created a step-by-step guide to participation and a suggested reading list.
Now students, regardless of academic interest, have the opportunity to truly engage in this challenge; and potentially reach the Nation’s Capital for Media Scholars Week.