In 2018, rising senior Alyssa Andrews (University of South Carolina) and recent graduate Marissa Kunerth (North Dakota State University) took home the top prize from the Washington Media Scholars Media Plan Case Competition.
Marissa Kunerth, has worked now for nearly a year at a4 Media in Washington, D.C. as a Political Account Manager. Within this role, she develops media plans, test creative assets, provide delivery analysis, and work with both internal teammates and external clients on political and advocacy campaigns.
“WMSF truly jumpstarted my career and professional network. In addition to the media planning experience, career opportunities, and highly skilled and experienced media professional connections formed, WMSF made it possible for me to land a job and build a network 1,200+ miles away from North Dakota State University, and all just weeks after graduating,” said Kunerth.
For Kunerth, Media Scholars Week was a life-changing experience that defied the imagination of a then-graduating senior. “The access and advice is beyond compare.”
In addition to the career opportunities, media inquiries, industry insight, and connections, Kunerth and Andrews found that the presentation to the expert panel of judges was the most rewarding part of the Media Plan Case Competition.
“The biggest obstacle my partner and I overcame was communicating and working together hundreds of miles and a time zone apart, as well as learning how to apply and integrate what we learned during Media Scholars Week to better prepare our work and case competition pitch.”
Today, the once teammates both live in the Washington, D.C. area. Andrews is a Digital Media Coordinator for 2U in Lanham, Maryland. As a member of the demand generation team, she plans, executes, tracks, and analyzes paid social media for numerous digital higher education programs across multiple platforms. As the 10th annual competition gears up, Andrews shares her perspective with the 2019 competitors.
“I don’t think I would be where I am today without WMSF. This competition helped me get an internship during my final semester of college, which helped me gain the experience I needed for my current position,” she says.