After a rigorous application process that challenged students from colleges all over the country, the first and second place winners of the Washington Media Scholars Media Plan Case Competition were awarded a combined total of$16,000 in scholarships at the Networking Reception on Thursday, June 13that Washington, D.C.’s Newseum.
The first place winners of this year’s competition were Noah McGill and Suzanne Green of the University of South Carolina. Each was awarded $5,000 in scholarship funds. The runners-up, Kelsie Watkins, and Peri Dropping, of Carroll College, were awarded $3,000 each in scholarship funds.
The award presentation followed keynote remarks by NBC Congressional correspondent and host, MSNBC’s “Kasie DC,” Kasie Hunt, in front of an audience of 500+ top nationwide media industry executives. Working in teams of two, the contest challenges students to create a strategic media plan based on a hypothetical referendum campaign. Participants must evaluate the real world, consumer-driven data to determine the best media mix needed to influence political decision-makers and their constituents.
In early June, twelve finalists from seven universities were flown to the nation’s capital to participate in the final round of the competition and Media Scholars Week. Throughout the week, the scholars had the opportunity to network with top executives in the public affairs and media industries, visit over fifteen media and public policy organizations, and present their plans to a panel of five judges from the industry in hopes of winning the competition.
“The WMSF Media Plan Case Competition was true-to-life and with my teammate Raelie Mulvey, we put our skills to the test,” said 2019Media Scholar participant, Jessica Mihalczoof Temple University. “We learned even more because we were given access to top industry leaders from some of the best companies in the media business during Media Scholars Week. We now have a much better idea of what we want to do career-wise and how to make that happen!”