When the finalists arrive in Washington, D.C., each receives a welcome package that includes personalized business cards —– a reminder to take advantage of the networking opportunities to be presented to them throughout the week.

As the media scholars make their way through the town’s media institutions, they meet with the top experts and sales managers within each organization. The students not only gain first hand information from the vast experiences of event hosts, but they also have the opportunity to leave behind a great impression of professionalism, energy and poise — along with their business card.

Lectures from experienced media strategists provide an understanding of the various nuances that shape a solid media plan.