Media Scholars Program
The program begins with the Media Plan Case Competition, requiring students to create strategic media plans for a hypothetical public policy issue.
Finalists earn an all-expense paid trip to Washington, DC for Media Scholars Week, where they are introduced to dozens of nationally recognized media industry leaders. On the final full day, each finalist team presents their media plan to a panel of judges.
At weeks end, professionals gather to recognize the finalists and celebrate the winners at a Networking Reception held at the Newseum.