Program Dates


Media Scholars Program

  • Registration OpensNov 30
  • Qualifying RoundNov 30 - Feb 13
  • Case CompetitionFeb 27 - Mar 29
  • Media Scholars WeekJun 3-9
  • Networking ReceptionJun 8

Media Fellows Program

  • Application DueJul 14, 2017

2017 Case Files

2017 Qualification Round files now available.

The Qualifying Round

The qualifying round includes a brief introduction to the basics of media planning and allows judges to determine those able to submit a competitive media plan. During this round of the competition, students may work either individually or as a team of two.

Authors of the top 30 qualification round entries will be invited to participate in the 2017 Media Plan Case Competition. Of the 30 teams, six will be chosen to compete in Washington, D.C. for the National Excellence in Media Award and $16,000 in scholarships.

We estimate that the qualification round should take teams 2 – 3 hours to complete.

Step 1:   Register to participate in the mini-case qualifying round.*

Step 2:   Download the qualification round mini-case.

Step 3:   Download the case planning Excel spreadsheet.  PCCA Media Plan Excel Sheet

Step 4:   Download the  Media Plan Case Competition Glossary.

Step 5:   View the Qualification Round tutorial (made available to registered teams).

Step 6:   Complete the Excel spreadsheet and supporting documents as directed.

Step 7:   Submit your qualification round materials to

Due by 11:59 p.m. local time on February 13, 2017.


* If you encounter a problem with the online registration form. Please email your name, university, major, graduation year and phone number to